Updated June 1, 2020

This Privacy Policy describes how we at Carbonated Inc. (“Carbonated,” “we” or “us”) collect, share, and use information collected when you download and play MadWorld, our mobile application (the “App”) and via our website, marketing emails, or other services (the “Services”).

Please read this policy carefully to understand our practices regarding your information and how it is used. If you do not agree with these practices, do not download or use our App. This Privacy Policy is a part of and incorporated into the Terms of Use, so please read and understand the Terms of Use as well.

By using our App, you agree to this Privacy Policy and to the Terms of Use. This Privacy Policy may change from time to time. Your continued use of the App after we make changes will demonstrate your acceptance of those changes, so please check this Privacy Policy periodically for updates.

Our App does not target and is not intended for children under the age of 13.

Information Collected About You and How We Collect It

We collect several types of information from and about users of our App, including information by which you may be personally identified, such as name, e-mail address, telephone number, and other identifiers. Information that can be used to personally identify you is called “Personal Information” throughout this Privacy Policy. We also collect information about your internet connection, the equipment you use to access our App, and usage details through automatic data collection technologies (such as cookies and web beacons). We use automatically collected information in a variety of ways, including but not limited to improving our App, personalizing your use of the App, improving your gaming experience, analyzing trends, administering the App, logging errors, and gathering demographic information about our user base as a whole. This information is also provided in the aggregate to third parties, including potential business partners and advertisers.

We collect information about you:

  • Directly from you when you provide it to us, for example, by filling out a form on the App or sending us an email;
  • Automatically as you navigate through the App. Information collected automatically may include but is not limited to usage details, IP addresses and information collected through cookies; and
  • From third parties such as our business partners.

Our App does not collect “Sensitive Information” such as information about your medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or sexual behavior.

Cookies And Other Automatic Data Collection. The technologies we use for automatic data collection may include:

Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our App. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our App.

Flash Cookies. Certain features of our App may use locally stored objects (known as Flash cookies) to collect and store information about your preferences and navigation to, from and on our App. Flash cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons. Some areas of the App and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit the us to, for example, count users who have visited those pages or opened an e-mail and for other related App statistics.

Targeted Advertising, Third-party Use of Cookies and Other Tracking Technologies.

The App may contain advertising sourced from advertising networks or content served by third parties. Such third parties may include advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our App. The information they collect may be:

  • personal information
  • your location data data about your online activities over time and across different sites
  • your location data
  • cookie identifiers
  • your IP address

This data may be used by such third parties to target advertising based on your online activity. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. This information may be linked to your device, but is not linked to your identity.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


You can opt-out of targeted advertising from certain providers at Please note that by opting out, you will continue to see advertising that is not tailored to your specific interests and activities. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) on the NAI website.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To improve your gaming experience.
  • To log errors.
  • To present our App and its contents to you and to improve our offerings, which may include data offerings to third parties.
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our App or any products or services we offer or provide though it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Your Information

We may disclose information that we collect or you provide as described in this Privacy Policy:

  • To our subsidiaries and affiliates;
  • To contractors, service providers and other third parties we use to support our business;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets;
  • To fulfill the purpose for which you provide your information;
  • For any other purpose disclosed by us when you provide the information;
  • With your consent;
  • To comply with any court order, law or legal process, including to respond to any government or regulatory request;

Unless permitted by relevant laws or you have provided consent, we will not share, sell, trade or lease your Personal Information to others, except as provided in this Privacy Policy.

Opting Out of Marketing

You can unsubscribe or choose not to receive promotional emails from us by following the specific instructions in the email you receive or by notifying us via the appropriate method below. It may take up to 30 days to process your request..

California Privacy Rights

California Civil Code Section § 1798.83 permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail using the information listed under Contact Us below.

To protect your privacy and security, we will take steps to verify your identity before granting access or making changes to your data. Requests to delete Personal Information are subject to any applicable legal and ethical reporting or document retention obligations. To access and/or correct information, you can do so online or notify using the contact information provided under the Contact Us heading below.

Carbonated will retain your information for as long as your account is active or as needed to provide you services. Carbonated will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Third Party Apps and Services

The App may include links to third party sites for your convenience and information. We do not control those sites or their privacy practices, which may differ from ours. We do not endorse or make any representations about third party sites and shall bear no liability for your use thereof. The personal data you choose to give to unrelated third parties is not covered by this Privacy Policy. We encourage you to review the privacy policy of any company before submitting your Personal Information.

Online Chat

The App may include chat sessions, email exchanges, comments, or message boards made available to you for the purposes of online discussion and community participation. You should always be careful when distributing your personal information in this manner, and remember that online chat sessions, message boards and newsgroup use is considered public and you are legally responsible for your actions in these areas. This Privacy Statement does not cover this type of transfer of your personal information. When you publish personal information online – for example, via message boards or chat – that information can be collected and used by anyone. While we strive to protect your personal information and privacy, we cannot guarantee the security of any information you disclose to third parties and you do so at your own risk.

Contact Us

If you have questions regarding our compliance with this Privacy Policy, you should first contact us by making a written submission to:

Carbonated Inc.

133 Richmond Street,

El Segundo, CA 90245


[email protected]